Our Founder
Bernard Coleman is a seasoned executive and systems thinker with over two decades of experience leading People, Culture, and DEIB strategy at the highest levels—from presidential campaigns to Silicon Valley startups. As the first-ever Chief Diversity & HR Officer for a U.S. presidential campaign, Bernard helped write the playbook for inclusive leadership under pressure. He later led culture transformation at Uber during one of the most scrutinized turnarounds in tech history, and scaled People operations at companies like Gusto and Swing Education. Bernard’s leadership philosophy is rooted in a simple truth: great organizations aren’t built on heroic individuals—they’re built on systems that make everyone better. That belief is the foundation of People Craft.
Through People Craft, Bernard brings executive-level People leadership to growing and evolving organizations—without the full-time overhead. Whether you're building your first People function or leveling up your existing team, Bernard’s experience, frameworks, and people-first approach make People Craft a trusted partner for building cultures that scale and leadership that lasts.After two decades of building and leading People functions inside high-growth startups, global enterprises, and mission-driven organizations, we saw a pattern. Companies often wait too long to invest in their people systems—or they scale fast without the infrastructure to support that growth. The result? Burnout, bottlenecks, and missed opportunities.We created People Craft to change that.
We believe People leadership should be as strategic as product, finance, or go-to-market. But not every organization needs a full-time Chief People Officer—or knows where to start. That’s where we come in.
We offer Fractional People, Culture, and Talent Leadership to organizations that are growing, evolving, or navigating change. Whether you're building your first People function or leveling up your existing team, we bring the expertise, systems thinking, and partnership to help you thrive.
Our name reflects our philosophy: People leadership is a craft. It’s not just about policies or perks—it’s about designing systems that scale, cultures that stick, and teams that lead with purpose.We don’t just fill a gap. We build what lasts.
About Us
The History Behind People Craft
The History Behind People Craft
The History Behind People Craft
People Craft was born from a simple but powerful insight: the best organizations don’t just grow—they evolve. And behind every successful evolution is a thoughtful, intentional approach to people, culture, and leadership.
After two decades of building and leading People functions inside high-growth startups, global enterprises, and mission
People Craft was born from a simple but powerful insight: the best organizations don’t just grow—they evolve. And behind every successful evolution is a thoughtful, intentional approach to people, culture, and leadership.
After two decades of building and leading People functions inside high-growth startups, global enterprises, and mission-driven organizations, we saw a pattern. Companies often wait too long to invest in their people systems—or they scale fast without the infrastructure to support that growth. The result? Burnout, bottlenecks, and missed opportunities.
We created People Craft to change that.
What We Believe
The History Behind People Craft
The History Behind People Craft
At People Craft, we believe people are the engine of every organization—and how you lead them shapes everything.
At People Craft, we believe people are the engine of every organization—and how you lead them shapes everything.
We help growing and evolving companies build strong cultures, attract top talent, and create systems that scale—through fractional Chief People Officer support that brings executive-level strategy without the full-time overhead.
Because when your people thrive, your business does too.
We believe People leadership should be as strategic as product, finance, or go-to-market. But not every organization needs a full-time Chief People Officer—or knows where to start. That’s where we come in.
What We Do
The History Behind People Craft
What We Do
We offer Fractional People, Culture, and Talent Leadership to organizations that are growing, evolving, or navigating change. Whether you're building your first People function or leveling up your existing team, we bring the expertise, systems thinking, and partnership to help you thrive.
Our name reflects our philosophy: People leadershi
We offer Fractional People, Culture, and Talent Leadership to organizations that are growing, evolving, or navigating change. Whether you're building your first People function or leveling up your existing team, we bring the expertise, systems thinking, and partnership to help you thrive.
Our name reflects our philosophy: People leadership is a craft. It’s not just about policies or perks—it’s about designing systems that scale, cultures that stick, and teams that lead with purpose.We don’t just fill a gap. We build what lasts.